Business bottom lines
Looking back at 2012 and Waldo Canyon Fire
Business owners are looking back and forward , roughly six months later since the Waldo Canyon fire. It is the most destructive fire in Colorado History. Two people died and nearly 350 homes were destroyed.
I walked down the streets of Old Colorado City. The Christmas rush is over and 2013 is just around the corner. Diane Sizemore is the owner of Mya Bella Cupcakes. I sat down with her to find out how the fire and the evacuations affected her bottom line. She told me, "It didn't hurt us that much. We are growing 40 percent year over year. We are pretty much a destination. Food always does better. We were open for those in other parts of the city during the fire who knew we weren't burning down, so they still came to our business."
Emily Fair is with The Squash Blossom. She told me she did notice a big drop in business during the fire, "This year in total, I don't think we can compare it to other years, but we ended on a high note in December."
Fair and Sizemore are among the business owners who are appreciative that people rallied around them during the tough times during and after the fire and kept coming in and buying their merchandise or food.
Emily Fair believes there is a positive that is coming out of this terrible negative chapter in Southern Colorado history, "It's the awareness of our neighborhood and that folks came down. Businesses will need to refine their marketing and social media connections in 2013. We really want to make sure that we keep the buzz going that we are open for business and that we are here."
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