But as magazines and newspapers and books and business offices and schools make their inexorable leap into the digital future, there's nothing wrong with acknowledging just how nice the tactile, comforting, here-when-you-want-me world of words and pictures on paper has been, even while recognizing and appreciating the marvels of the new way.
I'm very glad that you've found your way to these words on whatever screen you may be reading them, and I don't think any of us are fooling ourselves into thinking the paper-to-digital course will suddenly be reversed. To use a phrase connected to another once-ubiquitous part of our daily lives: That train has left the station.
But you have to hope that the departure has not been total, or at least that it won't become total for a good, long time. In that promotional campaign, there is one line that is meant to be perky and cheerful -- a line that somehow also sounds kind of bittersweet:
"Hi. I'm paper. Remember me?"
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