Secondly, Bashar is cognizant of the international political structure and how he can use the strategic and geopolitical significance of Syria in order to gain financial, military, and intelligence support from the Islamic Republic of Iran, Hezbollah, and Russia.
Thirdly, Bashar al-Assad has been capable of creating distinct narratives among the minorities, the business class and the West.
Finally, Bashar has worked to pass off, to the international community, the idea that there is no better or more efficient alternative to his rule.
As Bashar al-Assad has repeatedly argued, either he, or the "terrorists" will rule Syria. He has infused this argument with a threat -- that if he does not rule over a unified Syria, he can instigate as conflict throughout the region and turn the nation into a conflagration.