COLORADO SPRINGS, Colo. - Keith Villa's most popular beer, Blue Moon, is well known for being accompanied by an orange slice, but his newest beer is being paired with a little green.
Villa is launching a new line of craft beers that don't have alcohol and instead cause intoxication with infused marijuana. Ceria Beverages was announced this week, and Villa expects to have beers in three different strengths available by the end of the year. The names of those beers haven't been decided yet.
The goal, Villa said, is to make a beer infused with THC (the psychoactive compound in marijuana that causes intoxication) that takes effect in around the same time that a beer with alcohol would. The company is partnering with Ebbu, which makes cannabis vaping products.
“I’m ready to introduce another high-impact brand to the industry again," Villa said. He retired from MolsonCoors in January after 32 years with the company. He was the head brewmaster of Blue Moon Brewing Company before his retirement and invented the company's namesake.
There are already cannabis-infused drinks on the market, but they're typically dosed sodas, teas, or juices. There are also cannabis-flavored craft beers, but none that have THC in them.
Just like regular beer and recreational marijuana, you'll have to be 21 to purchase and consume the product. Ceria's beers are also set to only be released in Colorado, it's not clear if the company plans on expanding to other states with recreational marijuana.