DENVER -

A startup that bills itself as a "next generation cable company" will open its headquarters in Denver after winning $2.9 million in tax credits from Colorado.

The co-founder of Layer3 TV, Jeff Binder, and Denver Mayor Michael Hancock announced the move Wednesday.
    
The company was founded in Boston last year by Binder and other cable industry veterans. It plans to open its new headquarters in Denver this summer and eventually employ about 300 people, paying an average salary of $92,000.
    
The Denver Post reports that the company was attracted to Colorado because of its deep roots in the television business, including satellite TV provider Dish Network and cable provider Liberty Media.
    
Layer3 says it will combine live television with social, digital and the Internet.