Colorado Springs

Google brings 'tech-savvy' solutions to local small businesses

COLORADO SPRINGS, Colo. - Google brought in some 'tech savvy' support to help expand local small businesses Wednesday. It's part of the "Colorado Get Your Business Online" workshop.

Mayor John Suthers and Gov. John Hickenlooper invited Google to come to Colorado Springs to provide this workshop to dozens of small businesses looking to expand their online presence. 

"It used to be when you started a business, everybody went to Yellow Pages," said Chris Doerfler, the owner of Steamatic in Colorado Springs. "That was your main source of information."

But not anymore. In the U.S., four out of five consumers will search for services and products online through sites like Google.

The problem?

"In Colorado 42 percent of small businesses don't have a website and 76 percent of them have not yet claimed their business license."

That's why Doerfler is joining forces with dozens of other small businesses to grow their online presence. 

The training focuses on a number of sites that help businesses attract new customers. One site in particular is called "Gaybo."

"It's used to help small businesses understand what their business listing would look like if they search it on Google.

Whether it's using these new online tools or just verifying your business license, Mayor John Suthers said all of these techniques contribute to our economy. 

"Small businesses are the blood of our community," he said. "It's very important for small businesses to understand how consumers find them and take advantage of that."

Google's branch of "Get Your Business Online" launched in 2011 and has programs in all 50 states.


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