Police searching for man who tried to lure 4-yr-old in his truck in Florence

FLORENCE, Colo. - Authorities are searching for a man who tried to lure a 4-year-old into his truck in Florence over the weekend.

A candy-apple red Dodge Ram was seen on Saturday at around 1:30 p.m. in the 700 block of East 3rd Street in Florence. 

The driver apparently tried to lure a 4-year-old kid into his truck.

Police believe the driver is a Hispanic man in his 50s or 60s. He is around 5'7" tall and weighs 200 pounds with salt and pepper hair and a mustache. The driver was wearing a plain white t-shirt and spoke English but had a Spanish accent. 

The vehicle is described as a 1500 extended cab 4X4 pickup truck with doors that open towards each other and black rims. 

There have been reports of the truck driving around parks in Florence. 

Anyone with info on the driver or his vehicle is asked to contact the Florence Police Department at (719) 784-3411 or call 911. 

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