Celebrities who lost endorsement deals

POSTED: 02:50 PM MDT Aug 02, 2013    UPDATED: 02:50 PM MDT Aug 22, 2016 

The business fallout for U.S. swimmer Ryan Lochte over his false Rio robbery began Monday with four companies ending their marketing deal with the 12-time Olympic medalist.

lost endorsements - Ryan Lochte
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Matt Hazlett/Getty Images

The business fallout for U.S. swimmer Ryan Lochte over his false story of being robbed along with three other swimmers during the Rio Olympics began Monday morning with Speedo cutting its marketing deal with the 12-time Olympic medalist. In making the decision, the company said it will donate a $50,000 portion of Lochte's fee to Brazilian charity organization Save the Children. Ralph Lauren, mattress company Airweave and Syneron-Candela, the parent company of Gentle Hair Removal, followed suit later in the day. Lochte and three teammates said they had been robbed at gunpoint after attending a party at the Olympics, but it was soon discovered the four athletes allegedly vandalized a gas station and urinated on the building. Lochte eventually apologized, saying he should have been "more careful and candid."

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