From Paula Deen to Madonna, plenty of celebrities have discovered over the years just how fickle endorsement money can be.
After biting an opponent in the 2014 World Cup (the third time he has done so in a match) Uruguayan soccer striker Luis Suarez not only got a stiff nine-match ban and four-month suspension from FIFA, but also lost some sponsors. Online betting company 888poker immediately dropped the Liverpool star as its global brand ambassador and and Adidas, which makes the official World Cup match ball, said it had no plans to use Suarez for any additional marketing activities during the tournament and would review their long-standing relationship.
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