COLORADO SPRINGS, Colo. - It's 100 years old and will probably never go out of style. This year, the t-shirt became a centenarian.
"It's almost secondary to underwear. It's one of those things you need to have, it's a necessity," said Austin Buck, who helped found Wildfire Tees.
Wildfire Tees were made after the Waldo Canyon fire to support the relief effort. Tens of thousands of shirts were sold, much of the money going to several non-profits in the area.
"It's an alternative way to give money or give back to the community and you get to have that statement!" Buck said.
T-shirts have come a long way from the plain, white t-shirts issued to the Navy back in 1913. After becoming "cool" when stars like Marlon Brando and James Dean sported them in movies like "A Streetcar Named Desire," and "Rebel without a Cause,"most of them have become their own statement.
"Thought it was a great message…don't be pugnacious," said Roxanne Meza who wore that message around Manitou Springs Wednesday.
Meza and her family were walking around Flying Eagle Custom T-shirts, buying up souvenirs for family and friends back in New Jersey…yet another use for the humble t-shirt.
"It's sort of like carrying a photograph around. A t-shirt for the memory," Meza said.