COLORADO SPRINGS, Colo. - If you have a social media account like Facebook, you've definitely seen them.
They sum up complicated and sometimes controversial issues in a glance.
They're called "memes."
"I think most people have seen them even if they can't identify it and if they only read it on paper they probably don't know how to pronounce it," said UCCS Communications professor Laura Eurich.
"Meme" rhymes with "Team."
The creator of a popular Facebook page "Colorado Springs Memes," says they are popular because of our shrinking attention spans.
"Attention spans, especially with the advent of social media, text messaging, Twitter, things like that are just going to get shorter and shorter," said the creator who wants to remain anonymous so he can continue to have creative freedom.
Eurich says memes are the modern "water cooler" conversations that we share via social media.
"Where we used to talk about the weather, well now we can all like a meme on Facebook," Eurich said.
What makes a good meme is simple.
"I think the best memes are the ones that are relevant, quick, concise and to the point…and funny," said COS Memes.
Besides brevity, humor is a must with memes.
"Any picture with a quick and witty caption," COS Memes said.
COS Memes says his biggest audience is 18-24 year-olds. And his favorite memes usually involve KRDO Newschannel 13's Chief Meteorologist, Matt Meister.
"Meister makes it very easy," COS Memes said.