COLORADO SPRINGS, Colo. -

A road rage incident that happened on Saturday, March 1, is now being called attempted murder by Colorado Springs police.

At about 9 a.m., two drivers pulled over off the side of North Academy Boulevard near the intersection of Vickers Drive when the incident became violent.

Anthony Jafari, 30, got out of his car and approached the driver of a pickup when the pickup driver hit him and drove off.

Police say Jafari remains in critical condition at Memorial Hospital.  His sister, Jennifer Jafari, said her brother managed to call for help despite being injured.

On Saturday, the victim's family offered a $10,000 reward for information leading to the arrest and conviction of a suspect.

"There has to be someone that saw something," Jennifer Jafari said.  "My brother didn't deserve this.  I ask the person who did this or saw this to imagine if this were their loved one, and to please have compassion and come forward."

Jennifer Jafari, along with relatives and friends, gathered at the crime scene to announce the reward.

The suspect's vehicle is described as a 2010-2012 Toyota Tundra pickup.  It is described as sky blue in color; however, the Toyota Tundras manufactured in those years did not come in a sky blue color.

Also, the pickup is believed to have out-of-state license plates. Witnesses have advised the vehicle has a rainbow sticker somewhere near the license plate.  It is unknown if this sticker is actually on the license plate or somewhere in the vicinity of the license plate.

The suspect driver is described as a white male in his late 20s to early 30s with long, dark hair.

If you have any information, call the Colorado Springs Police Department at (719) 444-7000