The power of social media

POSTED: 05:54 PM MST Dec 13, 2013 
Social Media School suspension

What started as a school suspension in Canon City has exploded into international headlines. It's a story we first brought you when 6 year old Hunter was suspended for kissing a girl on the hand and cheek.

Since it broke it's been the talk of thousands of viewers through social media. We were surprised how fast the story spread. So we spoke with our own social media expert to find out what makes stories like these, spread so quickly.

"I think we live in a time right now where there's lots of controversy a lot of questions parents have about the education system and I think that this kind of struck that cord," said Chris Loveless, the Digital Content Director at KRDO.

While there isn't a recipe to what makes stories spread, there are key ingredients.

"A little kid being accused of something that you wouldn't normally associated with a little kid, it's a universal interest I think," said Loveless.

And it's that interest that gets people thinking and talking.

"It's something that gives people pause no matter where you are," he said.

 The other vital element is social media.

"The number of sites were Facebook and Twitter, even with Fox News, even with other big sites like Yahoo News, it's those social media sited where we're really getting all of our hits," explains Loveless.

48 hours. That's all it took to capture an international audience.

"By Tuesday is when it really caught fire we had 33,000 views. It started to level off a little by Wednesday but still very high at 28,000 views as it continued to make its way around the world," said Loveless.

People are shocked that a story from a small Colorado community is being read by people across the world.

"Social media has changed everything. This is showing our story in Vietnamese, this one is in Croatian. here's one in French, this is in Czech. Any language you can think of," said Loveless.

Even though the school district changed Hunter's record from ‘sexual harassment’ to ‘misconduct’ a man in Texas has started a petition to remove that term from his school record. It's just another example of how one post on Facebook can reach so many.