Top Stories

Cliff-side shop wows in Eldorado Canyon

Popupshop pops up on cliff

EL DORADO CANYON, Colo. -

A Colorado outdoor company had a unique way to build buzz in its target audience – it set up a pop-up shop on the side of a cliff.

37.5 Technology is known for its temperature-controlling clothing it dubbed the “world’s most remote pop-up.” The shop was perched on the side of the Bastille Wall in Eldorado Canyon. It was opened from sunrise to sunset manned by an expert climber who handed outerwear gear to fellow athletes.

According to Adweek, the stunt raised $15,000 for local climbing route improvements and “aims to draw attention to the current hot-button issue of public land preservation.”


comments powered by Disqus

Must See Videos

  • Katie's Afternoon Forecast  12-11-17
  • Abby's Early Monday Forecast
  • Turn lanes open up at Woodmen and Union in Colorado Springs
  • CC Tigers battle to 11 tie versus number 1 Denver on Saturday