Once a year, a motley crew of superstars in supercars carve out an impossible, hedonistic adventure.
The Gumball 3000 -- now in its 16th iteration -- is an intercontinental car rally built on unabashed excess, unbridled thrills and kaleidoscopic changes of scenery.
Exactly where the cars and characters venture changes from year to year.
The 2014 rally -- which took place June 4-12 -- blitzed a path from Miami to Ibiza -- with flights and ferries to conquer seas, as required.
In rallies past, Gumballers have motored everywhere from Marrakech to Bangkok to Dubrovnik to, most remarkably, an incursion into North Korea in 2008.
It was there that British entrepreneur and Gumball 3000 founder Maximillion Cooper famously karaoked with the late Kim Jong-il.
Securing a place among the curious cast of Gumballers is no mean feat. It's a particular melange that makes up a participant: maybe he's rich, maybe he's famous, maybe he's a little reckless.
The one common strand?
A hunger for unusual adventures.
Naturally, such mighty exoticism and thrills come with a mighty price tag.
First things first: entry fee. This year, that was the better part of $100,000.
Broke yet? You still need a ride.
Though you can drive whatever vehicle you please, most entrants opt for tricked-out beasts: Porsche, Jaguar, Rolls Royce.
Saudi entrants, Team Galag, built an epic, street-legal replica of Batman's tumbler.
An insanely rare McLaren P1 graced the route this year.
These ain't your average garage projects and these aren't your average drivers.
Even discarding the celebrity presence -- of which there was plenty this year -- I met no fewer than eight multimillionaires in my week with the rally.
But with no shortage of ways to blow cash in exotic and unorthodox ways, the question is why -- why this?
"There's no purpose to it," grinned rapper Xzibit one foggy morning in France. "It's the camaraderie -- the brotherhood."
As participants remind me evangelically: this isn't a race -- this is a matter of pride and joy and adventure, not milliseconds.
"It isn't about racing," says Gumball 3000 founder Cooper. "It never has been."
What they mightn't tell you is that it's about status, too.
"It's like going to dinner and pulling out a black card, a gold card and a debit card. This is the one you want to be carrying around," says entrepreneur and multi-time participant Caleb Garrett, who has Gumball 3000's logo tattooed to his forearm.