Legalization group targets NFL pot policy with billboards

EAST RUTHERFORD, N.J. - The Marijuana Policy Project says it's paying for five billboards near MetLife Stadium (home of Super Bowl XLVIII) that call into question the NFL's policy on cannabis.

Two 60-foot-wide digital billboards feature images of football players and read: "Marijuana is less harmful to our bodies than alcohol. Why does the league punish us for making the safer choice?" The color schemes of the ads reflect those of the Denver Broncos and Seattle Seahawks.

Two additional 60-foot-wide digital billboards argue that marijuana is safer than both alcohol and football. One features an unconscious man holding a bottle lying on the ground next to an injured football player, accompanied by the text: "Marijuana: Safer than alcohol … and football." The other features a mug of beer, a cracked football helmet, and a marijuana leaf below the words "Beer," "Football," and "Safer."

The fifth billboard resembles a scoreboard and shows that the number of marijuana arrests in the U.S. each year is nearly equal to the total attendance of the last 10 Super Bowls combined. The Marijuana Policy Project says there were 749,824 arrests for marijuana-related in offenses in 2012, and 751,203 total attendees at Super Bowls XXXVIII through XLVII.

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